Sony Singapore will start accepting customer payments in USDC through Crypto.com

In a groundbreaking move for digital finance and consumer electronics, Sony Singapore has unveiled its plan to accept customer payments in USDC—the Circle-issued stablecoin—via Crypto.com Pay. Starting from April 2 at 11:00 SST, Singaporean customers can now use USDC to purchase a wide range of Sony electronic products through the company’s online store.

This initiative marks a significant milestone as Sony Electronics Singapore becomes the first consumer electronics brand in the nation to integrate stablecoin payments, leveraging Crypto.com’s well-established payment platform. The partnership not only facilitates instant crypto transactions without network fees but also highlights Sony’s commitment to advancing the adoption of digital currencies in everyday commerce.

Chin Tah Ang, General Manager of Singapore at Crypto.com, emphasized the transformative potential of this integration. “We’re pushing to make paying in crypto more mainstream, and partnering with a well-established and forward-thinking brand like Sony Electronics Singapore further raises awareness of how simple it can be to pay for everyday goods and services using crypto,” he said.

USDC, now the second-largest stablecoin by market capitalization with approximately $60 billion, provides a reliable and secure alternative to traditional fiat transactions. Sony’s adoption of USDC is a strategic move aimed at simplifying payment processes while driving broader crypto adoption across Singapore.

To further incentivize the transition to crypto payments, Sony Singapore has launched two promotional programs exclusively for Crypto.com users. The first 50 customers who spend at least 300 Singapore dollars (approximately $223) in USDC will receive a complimentary LinkBuds Speaker valued at 299 SGD. Additionally, the first 150 customers spending a minimum of 100 SGD in USDC will be credited with 20 USDC in their Crypto.com account. Shoppers spending 300 SGD or more are eligible to benefit from both offers.

This announcement comes on the heels of other industry moves in Singapore, such as the recent initiative by Metro, a local department store chain, which now accepts stablecoin payments in both physical and online outlets. With similar trends emerging, Sony Singapore’s step forward underscores a broader shift toward embracing cryptocurrency as a viable medium of exchange in the retail sector.

Sony’s pioneering integration of USDC payments not only sets a new benchmark for consumer electronics in the region but also paves the way for future adoption of additional crypto assets, further bridging the gap between traditional commerce and the digital economy.