B Strategy Announces $1 Billion BNB Treasury Company with YZi Labs Support

A significant development in the cryptocurrency treasury space emerged on August 25, 2025, as B Strategy, a digital asset investment firm, announced plans to launch a U.S.-listed BNB treasury company targeting $1 billion in initial funding. The initiative, backed by YZi Labs (formerly Binance Labs), represents a notable expansion of institutional crypto treasury strategies beyond Bitcoin into alternative digital assets.

The Strategic Vision

B Strategy's ambitious plan centers on creating what the company describes as the "Berkshire Hathaway" of the BNB ecosystem. Unlike traditional crypto treasury companies that simply hold digital assets, B Strategy intends to actively participate in ecosystem development through strategic investments in core technology development, grants for innovative projects, and community initiatives.

The company's approach reflects a broader institutional shift toward more sophisticated cryptocurrency investment strategies. Rather than passive holding, B Strategy plans to leverage its treasury position to foster ecosystem growth while pursuing what founder Leon Lu describes as a "maximize BNB-per-share" strategy.

Leadership Team and Experience

The initiative is led by a team with extensive experience across both cryptocurrency and traditional finance sectors. Leon Lu, founder of B Strategy and co-founder of Metalpha Technology Holding Limited (Nasdaq: MATH), brings a track record of managing a Bitmain-seeded crypto stocks fund that achieved a 276% return over approximately 24 months. His background includes founding investment firms focused on both public and private markets, with prior experience at Morgan Stanley Securities (China) and Bernstein.

Max Hua, co-founder of B Strategy, serves as a former CFO and rotating CEO of Bitmain, where he managed global finance and investment activities. His 15 years of experience in capital markets and IPO advisory as a partner at Shearman & Sterling LLP provides crucial traditional finance expertise to the venture.

The team also includes Ni Ming, who co-founded Metalpha and served as its COO, leading its U.S. listing company acquisition and global expansion. His experience managing over HKD 10 billion in investments at 36Kr (NASDAQ: KRKR) and Huarong International Financial Holdings adds institutional investment management depth.

Henry Wu rounds out the partnership team as co-founder of Ledger Capital and former China Head of Sir Terry Matthews' family office, bringing family office and high-net-worth client experience to the operation.

YZi Labs Partnership and Market Position

The strategic support from YZi Labs, which manages over $10 billion in assets globally, provides significant credibility and resources to the initiative. YZi Labs maintains a portfolio covering over 300 projects from more than 25 countries across six continents, with more than 65 portfolio companies having completed their incubation programs.

Ella Zhang, Head of YZi Labs, emphasized BNB's emerging role as a cornerstone utility for next-generation capital markets and financial systems. She highlighted BNB's unmatched trading volume, robust stablecoin integration, and growing real-world asset adoption as key factors driving institutional recognition and integration into long-term investment strategies.

The BNB Ecosystem Opportunity

The timing of B Strategy's initiative aligns with significant growth in the BNB ecosystem. According to the company's announcement, the BNB Chain currently ranks number one in daily transaction value with 12.5 million transactions per day and number two in decentralized applications and projects. This level of activity suggests substantial underlying economic value and user adoption that could support institutional investment strategies.

The BNB ecosystem's high on-chain usage and strong incentives for builders and users are driving what industry observers characterize as mass adoption. This creates opportunities for sophisticated investors to participate in ecosystem growth while benefiting from the utility token's appreciation potential.

Global Distribution Strategy

B Strategy plans to leverage its extensive Asia-Pacific footprint spanning Hong Kong, ASEAN, the Middle East, and other key markets to access deep pools of liquidity, market intelligence, and distribution capabilities. This geographic positioning enables what the company describes as "follow-the-sun execution and coverage" for global investors, providing 24/7 market access and support.

The initiative has already attracted strong regional backing, with several prominent Asia-based family offices serving as anchor investors in the initial funding round. This early institutional support suggests a growing appetite for alternative cryptocurrency treasury strategies beyond traditional Bitcoin holdings.

Operational Framework and Governance

B Strategy emphasizes bringing institutional-grade governance and transparency to cryptocurrency treasury management. Max Hua highlighted the company's commitment to independently verified holdings, best-in-class custody solutions, rigorous risk limits, and seamless cross-border processes designed to provide institutional investors with confidence and operational efficiency.

The company plans to operate through a U.S.-listed vehicle while maintaining its strong Asia-Pacific presence, combining American public market discipline with regional market access and expertise. This hybrid approach aims to serve institutional investors from New York to Hong Kong with appropriate regulatory compliance and operational standards.

Market Context and Industry Implications

The B Strategy initiative represents part of a broader trend toward diversification in cryptocurrency treasury strategies. While Bitcoin remains the dominant choice for institutional crypto treasuries, the announcement suggests growing institutional interest in alternative digital assets with strong utility and ecosystem development potential.

The company's focus on active ecosystem participation rather than passive holding could establish a new model for cryptocurrency treasury management, particularly for utility tokens with active developer communities and real-world applications.

Timeline and Next Steps

B Strategy expects to announce the closing of its related financing in the coming weeks, suggesting the initiative is moving from the planning to the execution phase. The company's emphasis on transparency and verification of holdings, along with strong community engagement, indicates preparation for public market scrutiny and regulatory compliance requirements.

The success of this initiative could influence other investment firms to consider similar strategies with alternative cryptocurrencies, potentially expanding the overall institutional adoption of digital assets beyond Bitcoin and Ethereum.

As the cryptocurrency industry continues to mature, B Strategy's approach of combining traditional finance discipline with active ecosystem participation may represent an evolution in how institutions approach digital asset investment and treasury management. The outcomes of this $1 billion initiative will likely be closely watched by other institutional investors considering similar strategies in the expanding cryptocurrency ecosystem.